Key Accountabilities And Activities:

• Work closely with sales and product teams to develop product pricing models, key messaging, and value proposition

Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

• Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, ) that articulate the benefits of our products

• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.

• Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle

Assist sales on calls when appropriate to provide deeper dives into the product.

• Speak and present both internally and externally to promote the story of our product.

• Lead a small team of product marketing specialists and interns; establish individual and team metrics and report on success.

 

Knowledge and Experience:

6-7+ years of product marketing, product management, or digital marketing experience,

preferably in a related industry.

Education and Certifications:

Bachelor’s or Master’s in marketing or related discipline.

 

Strong communication skills:

•  Ability to develop, organize, and maintain process documentation.
• Ability to create, update, and maintain training documents
•  Proven track record of executing successful product launches
• Excellent written and verbal communication skills and ability to sell ideas well through
• creative & innovative presentations.
• Exceptional project management skills
• Prefer working in a collaborative, cross-team capacity