Lifecycle Marketing Associate
Lifecycle Marketing Associate
Solace
The Lifecycle Marketing Associate at Solace is responsible for executing and monitoring patient lifecycle campaigns, collaborating with various teams to ensure operational excellence, and leveraging analytics for campaign optimization. Solace is a healthcare advocacy marketplace focused on improving health literacy and patient outcomes, operating as a fully remote Series B startup.
Qualification
- Strong bias toward action and execution with a focus on timelines.
- Experience in lifecycle marketing or related field.
- Proficiency in A/B testing and campaign performance analysis.
- Ability to collaborate effectively with cross-functional teams.
- Strong organizational skills for managing multiple projects and workflows.
Responsibility
- Execute and monitor patient lifecycle campaigns and experimental tests across all phases of the journey.
- Design and implement A/B tests and controlled experiments to refine messaging and improve engagement metrics.
- Collaborate cross-functionally with Marketing, Product, and Customer Support to drive seamless execution across campaigns.
- Oversee and manage operational email workflows, ensuring timely delivery and consistency.
- Perform comprehensive QA across email and SMS communications to safeguard accuracy and compliance.
- Synthesize performance data into actionable insights for campaign optimization.
