Senior Marketing Manager
Senior Marketing Manager
Senior Marketing Manager
Aiven
Aiven is a global team focused on open-source technology and multi-cloud solutions, seeking a Senior Marketing Manager to drive customer acquisition strategies through innovative marketing approaches. The role involves working within the Marketing Acquisition & Growth team to execute integrated campaigns and collaborate with sales and product teams.
Qualification
- Proven experience in a senior marketing role, preferably in technology or SaaS.
- Strong understanding of customer acquisition strategies and marketing funnels.
- Experience with integrated marketing campaigns and content creation.
- Ability to work collaboratively in a cross-functional team environment.
- Proactive and hands-on approach to executing marketing initiatives.
Responsibility
- Drive customer acquisition strategy focusing on Product-Led Growth (PLG) and Sales-Led Growth (SLG).
- Create demand and generate leads through integrated marketing campaigns.
- Manage paid media, social media, email, and influencer marketing programs.
- Collaborate with sales, product, and partners to build scalable marketing mechanisms.
- Develop content targeting both developers and business decision-makers.
