Growth Marketing Lead
Growth Marketing Lead
Anima
Anima is a healthcare technology company focused on delivering precision medicine quickly and efficiently. The Growth Marketing Lead will play a crucial role in scaling the company's growth by creating effective marketing strategies and automations that enhance user engagement and retention. This position requires a blend of analytical thinking, creativity, and a deep understanding of customer needs.
Qualification
- Strong analytical skills with a focus on systems thinking
- Experience in designing and implementing marketing automation
- Ability to run experiments and iterate based on data
- Deep understanding of customer insights and positioning
- Proven track record in driving user growth and engagement
Responsibility
- Create scalable growth loops and community-led awareness
- Lead user activation and retention strategies
- Architect experiments and automations for marketing campaigns
- Design and run structured experiments to identify effective growth strategies
- Collaborate with product and customer success teams to enhance user experience
