Go-to-Market Lead
Go-to-Market Lead
Atticus
Atticus is a leading platform that connects individuals with disabilities to government benefits and helps victims of accidents obtain compensation. The Go-to-Market Lead will manage initiatives to enhance client acquisition in the Social Security Disability vertical, collaborating with various teams to drive strategy and implementation.
Qualification
- Strong strategic and implementation skills
- Experience in team management
- Ability to make high-quality judgments
- Familiarity with digital marketing and client acquisition strategies
- Experience in cross-functional collaboration
- Strong analytical skills to assess financial models and initiatives
Responsibility
- Drive major initiatives to maximize client acquisition in the Social Security Disability vertical
- Launch new client acquisition channels through rapid test-and-learn pilots
- Lead cross-functional teams to integrate AI into the client funnel
- Build financial models to assess the economics of new initiatives
- Craft plans for significant investments, such as website redesigns
- Collaborate with marketing, product, client experience, operations, and finance teams
- Manage budgets and staffing for the legal verticals
