Head of Demand Generation, AMER
Head of Demand Generation, AMER
Benchling
The Head of Demand Generation, Americas at Benchling is responsible for driving marketing strategy and execution to enhance brand awareness and accelerate pipeline growth for the company's solutions in the biotechnology sector. This hybrid role involves leading a high-performing marketing team while executing integrated marketing programs that align with sales objectives.
Qualification
- Strong track record in demand generation and field marketing within enterprise B2B SaaS.
- Experience managing and developing teams.
- Ability to thrive in a fast-paced environment.
- Data-driven approach to decision-making.
- Experience in collaborating with Sales, SDRs, Customer Success, and broader marketing organizations.
Responsibility
- Develop and execute a comprehensive regional marketing strategy to drive awareness, engagement, and pipeline growth across AMERS and across segments with a focus on Enterprise.
- Lead, mentor, and grow a regional marketing team, instilling a high-performance, metrics-driven culture.
- Drive execution of multi-channel campaigns across digital, OOH, tradeshows, owned events, webinars, and partner channels to support pipeline goals.
- Establish processes to drive and measure a repeatable, scalable and predictable demand generation machine, analyzing campaigns and sharing data-driven insights to stakeholders.
- Plan and manage field marketing programs such as events, executive roundtables, and trade shows, ensuring alignment with personas and regional objectives.
- Own the marketing relationship with sales leaders, ensuring seamless collaboration and communication to drive shared pipeline goals.
