Head of Product Marketing
Head of Product Marketing
Head of Product Marketing
Benchling
The Head of Product Marketing at Benchling will lead the product marketing vision for the R&D Cloud platform, focusing on biotechnology and AI. This strategic role involves defining market positioning, driving go-to-market strategies, and collaborating with various teams to ensure successful product launches and alignment with company objectives.
Qualification
- Proven experience in product marketing, preferably in the biotech or technology sectors.
- Strong leadership skills with experience in building and managing high-performing teams.
- Ability to communicate effectively with both scientific and technical audiences.
- Experience in developing go-to-market strategies and executing successful product launches.
- Familiarity with AI technologies and their application in the biotech industry.
Responsibility
- Lead a team of product marketers to define and champion market positioning and narrative for Benchling.
- Build, scale, and develop direct reports and a broader talent pool within the Marketing organization.
- Collaborate and drive alignment with the C-suite and senior sales and product leadership.
- Lead cross-functionally with leaders across Marketing, Product, pre-Sales, Sales, and post-Sales to create alignment for GTM launch strategy.
- Shape compelling positioning and own GTM strategy that accelerates adoption and revenue.
