Director, Agentic Performance Marketing
Director, Agentic Performance Marketing
Director, Agentic Performance Marketing
Chewy, Inc.
The Director, Agentic Performance Marketing at Chewy is responsible for transforming the company's lower-funnel marketing strategies through data, automation, and AI. This role focuses on building and scaling marketing systems that enhance customer acquisition, conversion, and retention. The position is based in Fort Lauderdale, Boston, or Seattle and reports to the Vice President of Performance Marketing.
Qualification
- Proven experience in performance marketing with a focus on lower-funnel strategies.
- Strong understanding of digital marketing channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate Marketing.
- Experience in leveraging data and AI for marketing automation and optimization.
- Demonstrated ability to develop and implement growth strategies that drive customer acquisition and retention.
- Excellent leadership skills with a track record of managing cross-functional teams and projects.
Responsibility
- Lead the evolution of Chewy’s lower-funnel marketing into an intelligent, agentic system powered by data, automation, and AI.
- Own portfolio strategy, budgets, and performance across key acquisition channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate.
- Develop and implement integrated growth strategies that balance customer acquisition, retention, and contribution margin.
- Partner with Product, Marketing Science, and Engineering to design and scale AI-enabled decision systems that optimize spend, creative, and audience targeting.
- Champion a culture of experimentation—testing creative frameworks, bidding models, and targeting strategies to improve Return On Investment and LTV.
- Build automation and measurement infrastructure in collaboration with Analytics to improve signal fidelity and speed of decision-making.
