Senior Performance Marketing Manager
Senior Performance Marketing Manager
Senior Performance Marketing Manager
Chewy, Inc.
Chewy is looking for a Senior Performance Marketing Manager to lead performance marketing campaigns for Chewy Vet Care. The role requires a blend of strategic planning and hands-on execution, focusing on data-driven decision-making to enhance customer acquisition and retention. The ideal candidate will have extensive experience in performance marketing and a strong analytical background.
Qualification
- Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
- 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy.
- Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
- Familiarity with feed management and optimization techniques.
- Strong analytical skills and experience with analytics platforms such as Google Analytics, SQL, and Tableau.
Responsibility
- Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines and social platforms.
- Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
- Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
- Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
- Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
- Collaborate with organic social and influencer teams to amplify high-performing influencer content through paid media strategies.
- Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
- Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies.
