
VP of Marketing

VP of Marketing

VP of Marketing
eliseai
EliseAI is a company focused on improving housing and healthcare through AI integration. They are seeking a VP of Marketing to develop and execute a comprehensive marketing strategy aimed at acquiring new business and driving growth in existing accounts. The role involves leading marketing campaigns, collaborating with sales teams, and managing a marketing team to enhance brand visibility and performance.
Qualification
- 6+ years of B2B software experience in a senior leadership position
- Proven track record in developing and executing successful marketing strategies
- Experience with data-driven marketing and performance metrics
- Strong leadership skills with the ability to manage and inspire a team
- Excellent communication and collaboration skills
- Experience in integrated marketing campaigns across various channels
- Ability to work in a fast-paced, high-growth environment
Responsibility
- Develop and execute a marketing strategy focused on acquiring new business and driving growth in existing accounts
- Establish and maintain reporting mechanisms to track all marketing activities
- Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI
- Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms
- Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals
- Work with external partners to boost brand visibility and thought leadership
- Partner with sales operations and engineering teams to build out and optimize the tech stack
- Recruit and manage a world-class marketing team




