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VP of Marketing

eliseai

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EliseAI is a company focused on improving housing and healthcare through AI integration. They are seeking a VP of Marketing to develop and execute a comprehensive marketing strategy aimed at acquiring new business and driving growth in existing accounts. The role involves leading marketing campaigns, collaborating with sales teams, and managing a marketing team to enhance brand visibility and performance.

Qualification

  • 6+ years of B2B software experience in a senior leadership position
  • Proven track record in developing and executing successful marketing strategies
  • Experience with data-driven marketing and performance metrics
  • Strong leadership skills with the ability to manage and inspire a team
  • Excellent communication and collaboration skills
  • Experience in integrated marketing campaigns across various channels
  • Ability to work in a fast-paced, high-growth environment

Responsibility

  • Develop and execute a marketing strategy focused on acquiring new business and driving growth in existing accounts
  • Establish and maintain reporting mechanisms to track all marketing activities
  • Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI
  • Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms
  • Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals
  • Work with external partners to boost brand visibility and thought leadership
  • Partner with sales operations and engineering teams to build out and optimize the tech stack
  • Recruit and manage a world-class marketing team

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