Mid Performance Marketer (Full Remote - Italy)
Mid Performance Marketer (Full Remote - Italy)
Mid Performance Marketer (Full Remote - Italy)
Everai
EverAI is a rapidly growing AI company focused on creating innovative AI companionship products, including the world's largest AI girlfriend/boyfriend platform. The company is seeking a Mid Performance Marketer to take ownership of paid acquisition channels, optimize campaigns, and contribute to performance analysis and strategy. The role offers autonomy in execution and collaboration with senior leadership.
Qualification
- Experience in digital marketing, particularly in paid acquisition channels.
- Proficiency with analytics tools such as Google Analytics 4 and Voluum.
- Strong analytical skills to drive decision-making based on performance metrics.
- Ability to create and optimize marketing funnels to achieve CAC/ROAS targets.
- Experience in creative production and ad concept development.
- Familiarity with reporting frameworks and performance monitoring.
Responsibility
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting.
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets.
- Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data.
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
