Mid Performance Marketer (Full Remote - Latvia)
Mid Performance Marketer (Full Remote - Latvia)
Everai
EverAI is a rapidly growing AI company focused on creating innovative AI companionship products. With over 30 million users, the company is looking for a Mid Performance Marketer to take ownership of paid acquisition channels, optimize campaigns, and contribute to performance analysis and strategy. The role offers autonomy and collaboration with senior leadership, aiming to enhance user acquisition and engagement.
Qualification
- Experience in performance marketing and paid acquisition channels
- Proficiency with analytics tools such as GA4 and Voluum
- Strong analytical skills to assess campaign performance and make data-driven decisions
- Ability to create and optimize marketing funnels
- Experience in creative production and ad concept development
- Strong communication skills for collaboration with cross-functional teams
- Familiarity with reporting frameworks and performance metrics
Responsibility
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets
- Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
