CRM Manager (They/She/He)
CRM Manager (They/She/He)
CRM Manager (They/She/He)
Glovo
The CRM Manager will lead the marketing communication strategy for a rapidly growing multi-category app that connects users with local businesses and services. The role involves overseeing customer engagement, activation, and retention strategies, while managing a team and collaborating with various stakeholders.
Qualification
- Proven experience in CRM management and marketing communication
- Strong understanding of user lifecycle and engagement strategies
- Experience with multi-channel marketing campaigns
- Leadership skills to manage and inspire a team
- Analytical skills to assess campaign performance and user data
Responsibility
- Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
- Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.)
- Manage and inspire a team of lifecycle specialists
- Collaborate with tech, data, design, and brand teams to enhance user experience
- Analyze campaign performance and user data to refine strategies
