Social Media and Influencer Marketing Manager
Social Media and Influencer Marketing Manager
Social Media and Influencer Marketing Manager
JD.com
JD.com, a leading global technology and service provider, is seeking a Social Media and Influencer Marketing Manager to enhance its online presence and drive influencer partnerships. The role focuses on strategic channel ownership, creator strategy, and content coordination across key social media platforms.
Qualification
- Proven experience in social media management and influencer marketing.
- Strong understanding of social media platforms, particularly TikTok, Instagram, Facebook, and YouTube.
- Excellent communication and interpersonal skills for managing relationships with creators and KOLs.
- Ability to analyze data and derive actionable insights to optimize campaigns.
- Creative mindset with a strategic approach to content creation and brand storytelling.
Responsibility
- Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube.
- Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversion across European markets.
- Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives.
- Create campaign briefs and content guidelines that drive consistent, high-performing content.
- Develop a centralised content calendar across platforms and markets, working closely with design and creative teams.
- Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies.
- Track and analyse performance across influencer and social media campaigns, using data to optimise and report ROI.
- Align strategies and execution with internal business partners and regional teams, ensuring cohesive brand storytelling.
