Social Media and Influencer Marketing Manager
Social Media and Influencer Marketing Manager
Social Media and Influencer Marketing Manager
JD.com
JD.com, a leading global technology and service provider, is seeking a Social Media and Influencer Marketing Manager to enhance its online presence and drive impactful influencer partnerships across key platforms. The role involves strategic channel ownership, creator strategy, and content coordination.
Qualification
- Proven experience in social media management and influencer marketing.
- Strong understanding of social media platforms and their respective audiences.
- Excellent communication and interpersonal skills for managing relationships with influencers.
- Creative mindset with the ability to develop engaging content strategies.
- Analytical skills to monitor and report on campaign performance and trends.
Responsibility
- Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube.
- Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversion across European markets.
- Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives.
- Create campaign briefs and content guidelines that drive consistent, high-performing content.
- Develop a centralized content calendar across platforms and markets, working closely with design and creative teams.
- Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies.
