Take Your Career to New Heights with Loopio

• Develop and own the demand-generation strategy, setting vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partners, etc.).
• Lead the execution of integrated campaigns to attract, nurture, and convert prospects (awareness to MQL to SQL), collaborating closely with Content, Product Marketing, and Sales Development.
• Partner with Sales Leadership and Revenue Operations for alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes.
• Oversee marketing automation, CRM integration, attribution modelling, and analytics to measure performance, pipeline contribution, CPL/CPA, and optimize ROI continuously.
• Manage budget, forecasting, and resource allocation for demand generation, optimizing spend across channels and geographies, and reporting results to senior leadership.
• Lead, mentor, and build a high-performance demand generation/growth team, setting clear KPIs, driving process improvement, and fostering a culture of testing and learning.
• Directly own the holistic growth engine, encompassing performance marketing (paid acquisition), and lifecycle marketing, setting the integrated growth standard.
• Stay current on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to ensure differentiation and innovation in growth and acquisition strategies.
• You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization.
• 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue.
• Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment.
• Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM).
• Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels.
• Strong knowledge of ABM, lead scoring, segmentation, and buyer-journey optimization.
• Excellent cross-functional leadership, stakeholder management (especially with Sales/RevOps), and communication skills.
• Enjoys leading from the front and raising the standard for execution in a scale-up environment.
• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ'd in Canada, with established hub regions around the world where we hire from.
• Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).
• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
• You'll collaborate with your teams virtually across the UK, India, and North America (we're just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
• We encourage asynchronous collaboration to effectively work as a global #OneTeam!
• Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice https://lattice.com/e-lp/talent-products?utm_source=google&utm_medium=paid-search&utm_campaign=NOAM_Google_Search_Brand_Core_Tier_1__OCT-Conv-Test-HR&utm_adgroup=Brand_Core_Tier_1&attribution=lattice-mktg&_bt=645279480236&_bk=lattice&_bm=p&_bn=g&_bg=149106216630&cq_src=google_ads&cq_cmp=19577143427&cq_con=149106216630&cq_term=lattice&cq_med=&cq_plac=&cq_net=g&cq_plt=gp&qgad=645279480236&qgterm=lattice&gad_source=1&gclid=Cj0KCQiA-5a9BhCBARIsACwMkJ4OzbQBp30JTrxoLWSv3ht4C0NBeu9uyrTE7GCIu8D_lqBGuC3CG7kaAiWnEALw_wcB for our 1:1s and performance conversations
• You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
• We offer a wide range of health and wellness benefits https://loopio.com/perks-benefits/ to support your physical and mental well-being, starting day 1️⃣ with Loopio.
• We'll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.
• You'll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
• Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!
• Our four active Employee Resource Groups https://loopio.com/annual-deib-report/ offer opportunities for employees to learn and connect year-round.
• You'll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.