Growth Lead - Brico
Growth Lead - Brico
Growth Lead - Brico
Pear
Brico is a fintech company revolutionizing financial licensing through an AI-native platform that automates the licensing process for fintechs. The Growth Lead role involves building and refining the go-to-market (GTM) strategy, collaborating with various teams, and driving marketing and sales initiatives to enhance customer acquisition and engagement.
Qualification
- 5-10 years of marketing experience at a B2B startup
- Strong focus on experimentation, testing, and iteration
- Ability to work efficiently with limited resources
- Excellent communication and writing skills for creating inspiring materials
- Operational mindset with a focus on implementation and efficiency using AI
- Comfortable thriving in ambiguous environments
Responsibility
- Be a thought partner on all things GTM, including pricing, positioning, and pitch development
- Refine the Ideal Customer Profile (ICP) and iterate on marketing strategies based on market feedback
- Test paid marketing campaigns to identify scalable acquisition channels
- Drive the content marketing strategy, including blogs, emails, and social media
- Organize virtual and in-person events to increase brand awareness and drive pipeline
- Strategize on increasing sales velocity
- Evaluate and optimize GTM tools, including Hubspot, to scale efforts and build the tech stack
- Build prospect lists and run outbound tests to inform sales motion
- Create and optimize sales collateral that converts
- Research GTM best practices from top SaaS and fintech companies
- Collaborate with cross-functional teams to align GTM and client success
