Senior Product Marketing Manager
Senior Product Marketing Manager
Senior Product Marketing Manager
Socure
Senior Product Marketing Manager (Vertical PMM) at Socure, shaping vertical-specific strategy, messaging, and enablement for key commercial segments in identity verification and fraud prevention. You will translate product innovations into compelling storytelling, enable field teams, and influence product direction through deep market insight and customer insights.
Qualification
- Significant experience in product marketing or vertical marketing roles.
- Demonstrated ability to understand industry pain points and translate them into differentiated messaging.
- Proven track record creating sales enablement collateral (pitch decks, one-pagers, briefs, battlecards, email sequences, talk tracks).
- Experience conducting market and competitive intelligence and turning insights into strategy.
- Strong cross-functional collaborator, able to work with Sales, Solutions Consulting, Customer Success, and GTM teams.
- Ability to synthesize technical workflows and architectures into clear business value narratives.
- Experience influencing product roadmaps or providing customer-driven product feedback.
- Excellent written and verbal storytelling and presentation skills.
- Comfort with a fast-paced, data-driven environment and ability to manage multiple verticals concurrently.
Responsibility
- Develop tailored value propositions, messaging frameworks, and solution narratives for assigned verticals.
- Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets.
- Analyze technical workflows and architectures to clearly articulate how Socure’s product functionality delivers business outcomes.
- Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics.
- Perform in-depth competitive analysis to identify strengths, weaknesses, and differentiators; develop clear competitive positioning.
- Partner with Sales, Solutions Consulting, Customer Success, and the broader GTM organization to drive vertical strategy and execution.
- Influence product roadmaps by translating industry insights into actionable product changes and improvements.
- Equip field teams with actionable insights to win in vertical markets.
- Create thought leadership content and messaging that supports the customer journey from first pitch to long-term growth.
