Senior Manager, Global Performance Marketing Strategy
Senior Manager, Global Performance Marketing Strategy
Senior Manager, Global Performance Marketing Strategy
Airwallex
Airwallex is a leading global payments and financial platform seeking a Senior Manager for Global Performance Marketing Strategy. This role focuses on developing data-driven marketing strategies to enhance customer acquisition and revenue growth across various regions, collaborating with multiple teams to create scalable frameworks and investment strategies.
Qualification
- Proven experience in performance marketing and data-driven strategy development.
- Strong collaboration skills to work with cross-functional teams including analytics and revenue.
- Ability to design scalable marketing frameworks and operating models.
- Experience with paid media, SEM, and digital marketing channels.
- Strong analytical skills to leverage data for decision-making.
Responsibility
- Shape the global performance marketing strategy to drive customer acquisition and revenue growth.
- Partner with regional marketing leads and product marketing to design scalable frameworks and operating models.
- Develop investment strategies across paid media, SEM, paid social, and emerging digital channels.
- Build a roadmap and playbook for global growth, translating business goals into integrated acquisition plans.
- Establish standardized testing methodologies to ensure consistency in execution.
