Sr. Manager, Performance Marketing, Paid Social
Sr. Manager, Performance Marketing, Paid Social
Sr. Manager, Performance Marketing, Paid Social
Airwallex
Airwallex is a leading global payments and financial platform seeking a highly strategic and analytical Sr. Manager or Associate Director of Paid Social to lead their global paid social strategy. The role involves managing the full-funnel paid social efforts across various platforms to drive brand awareness, customer engagement, and pipeline growth.
Qualification
- Strong expertise in paid social marketing across platforms like LinkedIn, Meta, Reddit, X, and Quora.
- Proven experience in leading strategic marketing initiatives.
- Ability to analyze data-driven insights to inform marketing strategies.
- Experience in collaborating with cross-functional teams.
- Strong leadership skills with a focus on driving results.
Responsibility
- Lead the global paid social strategy, activation, and optimization efforts.
- Own the full-funnel paid social motion from awareness to acquisition.
- Collaborate with performance marketing, regional marketing, creative, analytics, and product marketing teams.
- Build scalable frameworks for paid social campaigns.
- Execute precision targeting to drive measurable business outcomes.
- Shape how paid social contributes to pipeline growth, revenue, and brand awareness globally.
