Senior Data Analyst
Senior Data Analyst
AKQA
The Senior Data Analyst role at AKQA focuses on leveraging data to derive insights and optimize client connections with consumers. The position emphasizes digital analytics, UX optimization, and A/B testing, while fostering a culture of meritocracy and ownership within a team of experts.
Qualification
- Experience in digital analytics, UX/funnel optimization, and A/B testing.
- Proficiency in analytics systems like Google Analytics, Tableau, and PowerBI.
- Ability to create measurement plans that align with business objectives.
- Strong background in data analysis and insight generation.
- Excellent communication and storytelling skills for presenting insights.
Responsibility
- Define measurement and testing frameworks to assess business results for clients.
- Conduct digital analytics and UX/funnel optimization.
- Perform A/B testing and analyze results to inform strategies.
- Connect client business goals to comprehensive measurement plans.
- Generate insights using statistically sound analytical techniques.
