Product Marketing Manager, Development
Product Marketing Manager, Development
Product Marketing Manager, Development
Benchling
Benchling is seeking a Product Marketing Manager, Development to define market presence and drive product success in the biotech sector, focusing on Development phases such as Process Development and Analytical Development. This senior-level role involves creating market strategies, compelling narratives, and executing go-to-market strategies to enhance product adoption and revenue.
Qualification
- Proven experience in product marketing, preferably in the biotech or life sciences industry.
- Strong understanding of the biotech development lifecycle and GxP regulations.
- Excellent communication skills with the ability to translate complex scientific concepts into clear narratives.
- Experience in developing go-to-market strategies and executing them successfully.
- Ability to work collaboratively with technical and non-technical stakeholders.
Responsibility
- Define and champion market strategy for Benchling in the Development space.
- Build messaging that generates compelling narratives and content assets for customers and prospects.
- Own and execute the go-to-market (GTM) strategy for new and existing products in the Development portfolio.
- Develop and deliver enablement and training materials for sales teams.
- Collaborate with cross-functional teams to ensure successful product launches and market readiness.
