Director of Content Strategy
Director of Content Strategy
Director of Content Strategy
casap
Casap, a Series A startup based in San Francisco, is seeking a Director of Content Strategy to develop and execute compelling narratives for financial institution leaders. The role focuses on creating impactful content that educates and drives awareness of their innovative automation and AI solutions in the banking sector.
Qualification
- 4-8 years of experience in content strategy, brand storytelling, or marketing communications, preferably in fintech or B2B technology.
- Exceptional writing and content creation skills with a portfolio demonstrating ability to simplify complex technical concepts.
- Experience creating executive-facing materials including presentation decks and thought leadership content.
- Strong strategic thinking with experience translating business concepts into multi-format content campaigns.
- Comfort working in fast-paced startup environments with high autonomy and cross-functional collaboration.
- Experience managing external creative resources and using data to optimize content performance.
Responsibility
- Develop and execute content strategy across all channels, translating complex fraud and banking concepts into clear narratives.
- Create high-impact content including decks, one-sheeters, thought leadership, video content, and customer testimonials.
- Own content planning and campaign development in collaboration with sales, product, and executive teams.
- Collaborate with CEO and subject matter experts to craft thought leadership positioning.
- Manage external creative partners while maintaining strategic oversight and quality standards.
- Use data and performance insights to optimize content effectiveness.
