Senior Manager, Growth Marketing
Senior Manager, Growth Marketing
Senior Manager, Growth Marketing
Casper
Casper is seeking a Senior Manager of Growth Marketing to lead strategic marketing initiatives aimed at expanding the customer base through innovative digital and offline strategies. The role requires a blend of creative thinking, media-buying expertise, and data-driven decision-making to optimize marketing efforts and drive key performance indicators (KPIs).
Qualification
- Deep experience across online and offline media.
- Proven track record of building strategies that drive unprecedented growth.
- Experience working with creative teams to align media and messaging.
- Strong data-driven decision-making skills.
- Ability to collaborate closely with internal and external partners.
Responsibility
- Develop, execute and optimize paid media growth strategy to drive acquisition and awareness.
- Monitor and achieve key performance indicators that align with business objectives.
- Bring expertise across a breadth of digital and offline marketing channels including paid social, paid search, programmatic, affiliate, email newsletters, and more.
- Establish channel forecasts and plan multi-million dollar budget recommendations across a diversified channel mix.
- Leverage attribution and measurement tooling to ensure media investment is appropriately allocated.
