Growth Marketing Manager
Growth Marketing Manager
Growth Marketing Manager
Charlie Health
Charlie Health is a rapidly growing organization focused on providing personalized virtual care for mental health and substance use disorders. They are seeking a Growth Marketing Manager to lead and optimize their paid marketing efforts across B2C and B2B channels, aiming to enhance awareness and patient acquisition.
Qualification
- Proven experience in growth marketing, particularly in managing paid marketing campaigns across various platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative instincts to develop compelling messaging and campaign strategies.
- Experience with SEM, social media advertising (Meta), and emerging digital platforms.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Responsibility
- Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management.
- Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives.
- Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards.
- Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies.
- Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights.
