Director, Agentic Performance Marketing
Director, Agentic Performance Marketing
Director, Agentic Performance Marketing
Chewy, Inc.
Chewy is looking for a Director of Agentic Performance Marketing to enhance their lower-funnel marketing strategies through data, automation, and AI. This role involves leading the transformation of marketing systems to drive customer growth and profitability, reporting to the VP of Performance Marketing. The position is based in Fort Lauderdale, Boston, or Seattle and requires collaboration with Product, Engineering, and Analytics teams.
Qualification
- Proven experience in performance marketing, particularly in lower-funnel strategies.
- Strong understanding of digital marketing channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate Marketing.
- Experience with AI-driven marketing automation and data analytics.
- Ability to develop and implement growth strategies that enhance customer acquisition and retention.
- Strong leadership skills with a builder’s mindset to integrate automated workflows and optimize marketing investments.
Responsibility
- Lead the evolution of Chewy’s lower-funnel marketing into an intelligent, agentic system powered by data, automation, and AI.
- Own portfolio strategy, budgets, and performance across key acquisition channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate.
- Develop and implement integrated growth strategies that balance customer acquisition, retention, and contribution margin.
- Partner with Product, Marketing Science, and Engineering to design and scale AI-enabled decision systems that optimize spend, creative, and audience targeting.
- Champion a culture of experimentation—testing creative frameworks, bidding models, and targeting strategies to improve Return On Investment and LTV.
- Build automation and measurement infrastructure in collaboration with Analytics to improve signal fidelity and speed of decision-making.
