Programmatic Digital Marketing Manager
Programmatic Digital Marketing Manager
Programmatic Digital Marketing Manager
Chewy, Inc.
Chewy is looking for a Programmatic Digital Marketing Manager to lead programmatic strategies across OTT and Audio platforms. The role involves campaign management, optimization, and collaboration with various teams to drive measurable results. The ideal candidate should possess analytical skills, creativity, and operational excellence in a fast-paced environment.
Qualification
- Bachelor’s degree in marketing, Business, or related field.
- 5 years of experience in programmatic media planning and buying, with a focus on OTT and/or Audio.
- E-commerce or direct-to-consumer experience.
- Hands-on experience with The Trade Desk is required.
- Strong analytical skills and ability to derive insights from data.
- Excellent communication skills for presenting optimization insights and strategic recommendations.
Responsibility
- Lead end-to-end programmatic media planning and buying for OTT and Audio channels.
- Use The Trade Desk DSP to manage programmatic campaigns, ensuring efficient delivery and performance against important metrics.
- Develop audience-first strategies using 1st- and 3rd-party data, contextual signals, and behavioral insights.
- Partner cross-functionally with creative, analytics, and finance teams to align on testing frameworks, budget allocations, and performance narratives.
- Champion a test-and-learn approach, exploring new formats, partners, and creative strategies.
- Provide creative insights and performance feedback to improve storytelling and engagement across ad formats.
- Manage and strengthen vendor relationships (DSPs, data providers, publishers), evaluating new partners and technologies to improve media performance.
- Collaborate with Measurement and Analytics teams to connect results to business outcomes, ensuring accurate attribution, reporting, and actionable insight delivery.
- Harness AI capabilities to accelerate analysis, surface insights, and improve decision-making.
- Stay ahead of emerging trends in Streaming, Live Sports, Audio, and programmatic technology to drive innovation and efficiency.
