Tonal Systems, Inc.

About Tonal Systems, Inc.

Soonicorn Startup (Valuation $500M+)

9open roles

HR, IT, Finance, Operations, Marketing, Sales Jobs at Tonal

At a glance

Headquarters
San Franscisco, CA, USA
Team size
393
Industry
Sports & Fitness
Business type
Smart Gym
Company stage
Soonicorn Startup (Valuation $500M+)
Locations
Only In The USA
Key departments
Content and Coaching, Operations and Logistics, Marketing, Sales, Finance, People & HR
Lead job category
Sales and Marketing
Remote-first
No

Tonal Systems, Inc. is a privately held fitness technology and consumer hardware company founded in 2015 by Aly Orady, headquartered at 617 Bryant Street in the SoMa district of San Francisco, California, that designs, manufactures, and markets a wall-mounted smart home gym system using electromagnetic resistance technology and AI-driven coaching to deliver adaptive strength training programs for home users. The device, branded as Tonal, provides up to 200 pounds of adjustable digital weight through cable-based resistance arms, paired with a built-in touchscreen and a subscription-based content library of on-demand and live strength training classes led by certified coaches. In January 2025, Tonal unveiled Tonal 2, a hardware-refreshed version featuring updated design and durability improvements, and has expanded its offering to include cardio classes and commercial gym installations through a growing hospitality and wellness partnerships program. The company operates primarily from its San Francisco headquarters with a distributed US workforce, and appointed Todd Bartee as Chief Executive Officer in early 2026 following prior CEO transitions. The company has raised approximately $658 million in total funding across five rounds from over 50 investors including L Catterton, Shaquille O'Neal, and others. Headcount figures vary across sources -- PitchBook places the figure at approximately 393 employees, Tracxn at 402 as of January 2026, and LinkedIn's self-reported band at 501 to 1,000 -- with PitchBook and Tracxn representing the most precise independently sourced estimates. Engineering and Product Development carry the highest volume of open roles given the company's ongoing hardware and software investment cycle, followed by active hiring in Content and Coaching, Operations and Logistics, Marketing, Sales, Finance, and People & HR. This page lists the latest job openings at Tonal, offering professionals an opportunity to contribute to the intersection of AI-driven fitness technology, consumer hardware, and personalized strength training.