
About Tonal Systems, Inc.
Soonicorn Startup (Valuation $500M+)
HR, IT, Finance, Operations, Marketing, Sales Jobs at Tonal
At a glance
- Headquarters
- San Franscisco, CA, USA
- Team size
- 393
- Industry
- Sports & Fitness
- Business type
- Smart Gym
- Company stage
- Soonicorn Startup (Valuation $500M+)
- Locations
- Only In The USA
- Key departments
- Content and Coaching, Operations and Logistics, Marketing, Sales, Finance, People & HR
- Lead job category
- Sales and Marketing
- Remote-first
- No
Tonal Systems, Inc. is a privately held fitness technology and consumer hardware company founded in 2015 by Aly Orady, headquartered at 617 Bryant Street in the SoMa district of San Francisco, California, that designs, manufactures, and markets a wall-mounted smart home gym system using electromagnetic resistance technology and AI-driven coaching to deliver adaptive strength training programs for home users. The device, branded as Tonal, provides up to 200 pounds of adjustable digital weight through cable-based resistance arms, paired with a built-in touchscreen and a subscription-based content library of on-demand and live strength training classes led by certified coaches. In January 2025, Tonal unveiled Tonal 2, a hardware-refreshed version featuring updated design and durability improvements, and has expanded its offering to include cardio classes and commercial gym installations through a growing hospitality and wellness partnerships program. The company operates primarily from its San Francisco headquarters with a distributed US workforce, and appointed Todd Bartee as Chief Executive Officer in early 2026 following prior CEO transitions. The company has raised approximately $658 million in total funding across five rounds from over 50 investors including L Catterton, Shaquille O'Neal, and others. Headcount figures vary across sources -- PitchBook places the figure at approximately 393 employees, Tracxn at 402 as of January 2026, and LinkedIn's self-reported band at 501 to 1,000 -- with PitchBook and Tracxn representing the most precise independently sourced estimates. Engineering and Product Development carry the highest volume of open roles given the company's ongoing hardware and software investment cycle, followed by active hiring in Content and Coaching, Operations and Logistics, Marketing, Sales, Finance, and People & HR. This page lists the latest job openings at Tonal, offering professionals an opportunity to contribute to the intersection of AI-driven fitness technology, consumer hardware, and personalized strength training.