Solutions Marketing Manager
Solutions Marketing Manager
Solutions Marketing Manager
Cohere
Solutions Marketing Manager at Cohere, focused on marketing AI products for enterprise customers, shaping go-to-market strategy, product positioning, and competitive differentiation across the buyer journey. Responsible for driving product adoption and business growth in strategic deals, collaborating with product, sales, marketing, and leadership to execute marketing initiatives, launches, and sales enablement in a fast-moving AI software environment.
Qualification
- Experience with LLMs and RAG
- Deep understanding of large enterprises and their unique challenges
- 5+ years of product marketing experience in Enterprise software and SaaS
- High level of technical acumen and understanding of complex AI/ML technology
- Proven ability to collaborate with cross-functional teams (product, sales, marketing, leadership) to execute GTM strategy
Responsibility
- Work with product managers and sellers to understand the key value proposition and target markets and devise strategies to drive demand and increase close rates
- Execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
- Ensure consistency in brand voice and tone across all content
- Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
- Oversee strategic product launches from beta thru GA, ensuring targets are met
- Enable sales teams at all levels on Cohere’s value proposition and messaging
- Conduct competitive analysis to inform product development, pricing, and marketing activities
