Mid Performance Marketer (Full Remote - Croatia)
Mid Performance Marketer (Full Remote - Croatia)
Everai
EverAI is a rapidly growing AI company focused on creating innovative AI companionship products, including the world's largest AI girlfriend/boyfriend platform. The company is seeking a Mid Performance Marketer to take ownership of paid acquisition channels, optimize campaigns, and contribute to performance analysis and creative strategies. The role offers autonomy and collaboration with senior leadership in a dynamic team environment.
Qualification
- Experience in performance marketing and paid acquisition channels.
- Proficiency in using analytics tools such as Voluum and GA4.
- Strong analytical skills to interpret data and drive decision-making.
- Ability to create and optimize marketing funnels to achieve targets.
- Experience in creative production and ad concept development.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Familiarity with reporting frameworks and performance metrics.
Responsibility
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting.
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets.
- Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data.
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
