Mid Performance Marketer (Full Remote - Malta)
Mid Performance Marketer (Full Remote - Malta)
Everai
EverAI is a rapidly growing AI company focused on creating innovative AI companionship products. The Mid Performance Marketer role involves managing paid acquisition channels, optimizing campaigns, and analyzing performance metrics to drive user growth. The company aims to reach 100 million users and is led by a team with extensive experience in tech and entrepreneurship.
Qualification
- Experience in managing paid acquisition channels or DSPs.
- Strong analytical skills with experience in performance analysis and reporting.
- Familiarity with tools like Voluum and GA4.
- Ability to design and optimize acquisition funnels.
- Experience in creative production and ad concept development.
- Strong communication skills for collaboration with content and product teams.
- Proven track record of meeting CAC/ROAS targets.
Responsibility
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting.
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets.
- Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data.
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
