Lifecycle Marketing Lead (They/She/He)
Lifecycle Marketing Lead (They/She/He)
Lifecycle Marketing Lead (They/She/He)
Glovo
The Lifecycle Marketing Lead will be responsible for developing and executing the marketing communication strategy for a fast-growing multi-category app that connects users with local businesses and services. The role involves leading a team and collaborating with various stakeholders to enhance customer engagement and retention through personalized campaigns.
Qualification
- Proven experience in lifecycle marketing or CRM strategy
- Strong understanding of multi-channel marketing techniques
- Experience in managing and leading a team
- Ability to analyze data and optimize campaigns based on performance
- Excellent communication and collaboration skills
Responsibility
- Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
- Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.)
- Manage and inspire a team of lifecycle marketing specialists
- Oversee customer engagement, activation, and retention strategies
- Collaborate with tech, data, design, and brand teams to align marketing efforts with business goals
