Growth Marketer, Pod Lead
Growth Marketer, Pod Lead
Growth Marketer, Pod Lead
Kajabi
Kajabi is seeking a Growth Marketer, Pod Lead to join their innovative marketing model. This role involves leading a cross-functional team to execute growth experiments and drive measurable outcomes, focusing on strategic thinking and rapid execution. The ideal candidate will have extensive experience in growth marketing, particularly in SaaS or creator-focused industries.
Qualification
- 5+ years in growth or performance marketing, ideally in SaaS or creator-focused industries.
- Proven experience running end-to-end campaigns that drive measurable results.
- Strong analytical skills to interpret data and derive actionable insights.
- Experience with AI tools to enhance marketing execution.
- Ability to work collaboratively in a fast-paced, autonomous environment.
Responsibility
- Lead a cross-functional growth pod to achieve specific business KPIs (e.g., trial growth).
- Design, launch, and measure rapid-cycle marketing experiments across paid, organic, and lifecycle channels.
- Translate insights into learning loops that compound across the marketing organization.
- Build and launch full-funnel experiments — from ad creative to landing page to lifecycle flow.
- Write hooks, build funnels, and iterate on copy and creative for velocity and performance.
- Analyze performance data and turn insights into testable hypotheses.
- Collaborate with design, CX, and product teams to ensure a seamless Hero journey from ad to activation to success.
- Share learnings openly and document every test to compound team knowledge.
