Commerce Lifecycle Marketing Associate Manager
Commerce Lifecycle Marketing Associate Manager
GoDaddy
The Commerce Lifecycle Marketing Associate Manager at GoDaddy is responsible for managing and optimizing customer email communications and marketing campaigns. This hybrid role requires collaboration with various teams to enhance customer engagement and drive conversions through effective use of Salesforce Marketing Cloud and data analysis.
Qualification
- 5+ years of experience in marketing
- Expertise in Salesforce Marketing Cloud (SFMC)
- Proficiency in SQL
- Experience in campaign management and optimization
- Strong analytical skills to inform growth strategies
Responsibility
- Streamline all email communications across the customer end-to-end journey to ensure consistency and alignment with the brand voice
- Own automation and customer journey management, optimizing segmentation, triggers, and flows
- Build, execute, and optimize campaigns using Salesforce Marketing Cloud (SFMC) with proficiency in SQL
- Collaborate cross-functionally with product, PMM/GTM, design, customer experience, analytics, and engineering teams
- Analyze campaign performance by running structured experiments (A/B and multivariate tests) and own reporting and learnings
