Manager, Influencer
Manager, Influencer
Manager, Influencer
Golin
Golin Dallas is seeking a Manager, Influencer to lead influencer strategy and engagement. The role involves working with a dynamic team to create impactful marketing campaigns, manage influencer relationships, and drive brand relevance online. Golin is recognized for its award-winning work in the PR industry, making this an exciting opportunity for a digital marketing professional.
Qualification
- Proven experience in digital marketing and influencer engagement
- Strong understanding of social media platforms and trends
- Excellent communication and relationship-building skills
- Ability to negotiate contracts and manage budgets
- Experience in campaign development and execution
- Knowledge of FTC guidelines related to influencer marketing
Responsibility
- Develop influencer strategies across various industries and brand programs
- Recommend optimal influencer approaches based on client objectives
- Identify and vet new influencers for current and future campaigns
- Create meaningful relationships with online influencers for enhanced content and engagement
- Serve as a liaison between client teams and influencers for mutually beneficial outcomes
- Negotiate influencer contracts to ensure solid ROI for clients
- Manage online and offline influencer engagements, including events
- Ensure compliance with client and FTC guidelines for influencer engagements
