Amazon Manager 亚马逊经理
Amazon Manager 亚马逊经理
Italic
Italic is a luxury brand focused on delivering high-quality goods directly to consumers, bypassing traditional luxury supply chains. The Amazon Account Manager will oversee the growth of the Amazon channel, focusing on listing optimization, advertising, and customer engagement.
Qualification
- Deep understanding of Amazon advertising and listing optimization
- Strong analytical skills for data-driven decision making
- 3+ years of experience in a fast-paced, results-driven environment
- Resilience to criticism and eagerness to improve
- Passion for advertising and performance marketing
- Strong communication and teamwork skills
Responsibility
- Analyze the psychology of target customers who value quality
- Research product features, benefits, and unique selling points
- Evaluate competitors and cross-industry trends
- Compile and document reference ads and social assets
- Collaborate with SEO and growth teams for listing optimization
- Use keyword research to enhance product titles and descriptions
- Plan and execute Amazon ad campaigns
- Monitor and optimize performance metrics like CTR and ROAS
- Respond to customer inquiries and reviews
- Collaborate with customer service to ensure satisfaction
