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Paid Search Manager

Italic

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Italic is seeking a Paid Media Buyer to manage and optimize digital advertising campaigns across platforms like Facebook and Google. The role requires a data-driven individual with a strong analytical mindset and excellent communication skills to collaborate with creative teams and drive results. The company values performance, integrity, and a flat hierarchy, fostering a culture where every team member can contribute significantly to the brand's success.

Qualification

  • 3+ years managing paid ads (Facebook, Google, etc.)
  • Proficiency in Ads Manager, Google Ads, and analytics tools
  • Strong analytical mindset; confident working with data
  • Excellent communicator and team collaborator
  • Adaptable in fast-paced, performance-oriented environment

Responsibility

  • Research target audiences and market trends to inform strategy
  • Plan and launch ad campaigns that align with business goals
  • Collaborate with creative teams to develop strong visuals and copy
  • Monitor performance, run A/B tests, and optimize ROI
  • Stay current on platform changes and best practices
  • Report on results and improve future campaigns based on data

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