Paid Social & Search Specialist (d/f/m) - German speaking
Paid Social & Search Specialist (d/f/m) - German speaking
Paid Social & Search Specialist (d/f/m) - German speaking
Leapsome
Leapsome is an AI-powered people platform focused on revolutionizing HR processes for modern teams. The company is seeking a Paid Social & Search Specialist to manage and optimize paid search and social campaigns across various platforms, contributing to customer acquisition and creative strategies.
Qualification
- Hands-on experience with managing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Experience in building full funnel campaigns.
- Strong writing skills for ad copy and creative briefs.
- Proficient in data analysis and using Google Analytics.
- Strong project management and communication skills.
- Ability to manage and direct creative reviews and edits.
- Experience in budget management for paid media channels.
Responsibility
- Manage and optimize paid campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
- Build out full funnel campaigns including Brand Awareness, Consideration, Conversion, and Retargeting.
- Write, test, and optimize ad copy for continuous performance improvement.
- Manage paid media budgets and forecast for paid media channels.
- Translate data into insights using tools like Google Analytics.
- Collaborate with Growth, Product Marketing, and Design teams to develop effective campaigns.
- Lead the creative learning agenda focusing on performance acquisition and creative strategy.
- Write creative briefs for UGC creators and in-house Design teams.
