Performance Marketing Specialist (d/f/m) - German speaking
Performance Marketing Specialist (d/f/m) - German speaking
Performance Marketing Specialist (d/f/m) - German speaking
Leapsome
Leapsome is an AI-powered people platform focused on revolutionizing HR processes for modern teams. The company is seeking a Performance Marketing Specialist to manage and optimize paid search and social campaigns across various platforms, contributing to customer acquisition and creative strategies. This role offers the opportunity to work collaboratively with cross-functional teams and shape marketing efforts to enhance customer engagement.
Qualification
- Hands-on experience with managing and optimizing paid media campaigns.
- Experience in building full funnel marketing campaigns.
- Strong writing skills for ad copy and creative briefs.
- Proficient in data analysis and using Google Analytics.
- Excellent project management and communication skills.
- Ability to work collaboratively with cross-functional teams.
- Experience in managing paid media budgets.
Responsibility
- Manage and optimize paid campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
- Build out full funnel campaigns including Brand Awareness, Consideration, Conversion, and Retargeting.
- Write, test, and optimize ad copy for continuous performance improvement.
- Manage paid media budgets and forecast for paid media channels.
- Translate data into insights using tools like Google Analytics.
- Collaborate with Growth, Product Marketing, and Design teams to develop effective campaigns.
- Lead the creative learning agenda focusing on performance acquisition and creative strategy.
- Write creative briefs for UGC creators and in-house Design teams.
