Growth Marketing Manager
Growth Marketing Manager
modularai
Modular is seeking a Growth Marketing Manager to establish and manage their demand generation engine, focusing on data-driven strategies to generate qualified leads for their AI infrastructure products. The role emphasizes hands-on execution, experimentation, and technical fluency to effectively communicate with developers and optimize marketing efforts.
Qualification
- Proven experience in growth marketing or demand generation, preferably in a technical or SaaS environment.
- Strong analytical skills with a data-driven mindset to measure and optimize marketing efforts.
- Experience with paid acquisition strategies and campaign management across multiple channels.
- Technical fluency to understand and communicate effectively with developers.
- Ability to run experiments and A/B tests to drive marketing effectiveness.
Responsibility
- Build the demand generation engine, owning pipeline numbers from strategy through execution.
- Manage and optimize paid acquisition campaigns across various channels including LinkedIn and Search Engines.
- Drive rapid experimentation through A/B testing across channels, messaging, and audiences.
- Implement user segmentation and targeting to identify high-value prospects and optimize conversion paths.
- Collaborate with design and content teams to create effective marketing assets.
