Product Marketing Lead
Product Marketing Lead
Ripple
Ripple is seeking an experienced Product Marketing Lead to shape the market understanding and adoption of its institutional DeFi solutions. The role involves crafting positioning, leading go-to-market strategies, and translating technical capabilities into compelling value for institutional audiences. The ideal candidate should have a strong background in blockchain, traditional finance, and DeFi, with a focus on driving growth strategies and market insights.
Qualification
- Deep understanding of traditional financial markets.
- Strong experience leading product marketing for DeFi or crypto products.
- Ability to form data-driven viewpoints on growth strategies and tactics.
- Experience in developing clear value propositions and messaging.
- Proven track record of working cross-functionally with various teams.
Responsibility
- Be the subject matter expert in prospective markets, customer/partner segments, and the competitive landscape.
- Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions.
- Own the strategy, coordination, and execution of new product features and partner launches.
- Partner with the business development team to drive engagement and joint go-to-market opportunities.
- Collaborate with marketing, communications, and creative teams to activate the go-to-market strategy.
