Lifecycle Marketing Associate
Lifecycle Marketing Associate
Solace
The Lifecycle Marketing Associate at Solace is responsible for executing and monitoring patient lifecycle campaigns, designing A/B tests, and collaborating with cross-functional teams to enhance communication and operational excellence. Solace is a healthcare advocacy marketplace focused on improving health literacy and patient outcomes, operating as a fully remote Series B startup.
Qualification
- Strong bias toward action and execution with a focus on timelines.
- Experience in lifecycle marketing or related field.
- Ability to collaborate effectively with cross-functional teams.
- Proficiency in data analysis and campaign optimization.
- Familiarity with A/B testing methodologies and tools.
Responsibility
- Execute and monitor patient lifecycle campaigns and experimental tests across all phases of the journey.
- Design and implement A/B tests and controlled experiments to refine messaging and improve engagement metrics.
- Collaborate cross-functionally with Marketing, Product, and Customer Support to drive seamless execution across campaigns.
- Oversee and manage operational email workflows, ensuring timely delivery and consistency.
- Partner with stakeholders to perform comprehensive QA across email and SMS communications.
- Synthesize performance data into actionable insights to inform campaign optimization.
