Product Manager - Member Lifecycle Experience
Product Manager - Member Lifecycle Experience
Product Manager - Member Lifecycle Experience
Superpower
Product Manager - Member Lifecycle Experience responsible for designing and owning the full end-to-end member journey for a premium health lifestyle brand, blending experience design, storytelling, behavioral psychology, and product strategy to drive activation, engagement, retention, and monetization.
Qualification
- High-velocity execution: work with urgency, and iterate rapidly to drive progress.
- Ownership mentality: take responsibility for outcomes and see initiatives through from idea to launch.
- Obsessive about details: spot member friction before others.
- Fascinated by customer psychology: design for how people behave.
- Background in marketing, UX, or design; PM experience is a plus but not required.
- High IQ, high EQ: read both systems and people with precision.
- Sharp communicator and storyteller whose copy elevates the entire product.
- Comfortable with ambiguity, cross-functional chaos, and building 0→1.
- Bonus: founder or early-stage startup experience.
Responsibility
- Design and continuously refine every step of the member journey from onboarding to long-term engagement.
- Sweat the details: copy, UX, micro-interactions, and emotional design to ensure moments feel intuitive, warm, and premium.
- Maximize activation, engagement, and monetization while maintaining a best-in-class member experience.
- Serve as the voice of the customer by synthesizing member behavior and feedback into clear product recommendations.
- Lead design reviews, guide UX direction, and maintain a unified quality bar across member surfaces.
- Craft product and lifecycle marketing messaging to ensure a cohesive brand voice.
- Collaborate with Growth, Product, and Design to ensure continuity across all member surfaces.
- Build scalable systems and frameworks: lifecycle playbooks and brand guidelines to ensure consistency as the brand grows.
- Define metrics, instrumentation, and ongoing optimization rituals to measure and improve member experience.
