Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Manager
Topline Pro
The Performance Marketing Manager role at Topline Pro focuses on leading paid media efforts across various platforms including Meta, Google, YouTube, TikTok, and Reddit. The ideal candidate is strategic, data-driven, and enjoys both the creative and analytical aspects of performance marketing. Responsibilities include managing campaigns, conducting A/B testing, and collaborating with cross-functional teams to optimize marketing strategies and improve customer acquisition and retention.
Qualification
- 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product.
- Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus.
- Proficiency in GA4, and Excel/Google Sheets.
- Hands-on experience designing and analyzing A/B or creative tests.
- Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling.
- Excellent copywriting instincts and ability to identify what resonates with small business owners.
- Experience managing budgets, pacing spend, and reporting on performance.
- Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
- Comfortable driving complex projects independently while staying highly organized.
- Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.
Responsibility
- Own the end-to-end management of paid marketing campaigns on Meta Ads Manager and expand into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit.
- Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
- Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
- Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
- Explore and scope new channel opportunities as performance stabilizes across core platforms.
- Create briefs for new ad creatives and work with internal or external resources to bring them to life.
- Build simple, repeatable systems for campaign launches, reporting, and learnings.
- Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development.
- Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution.
- Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.
