Senior Growth Marketing Manager
Senior Growth Marketing Manager
Senior Growth Marketing Manager
Unity Technologies
The Senior Growth Marketing Manager at Unity will lead performance marketing and demand generation activities specifically for the Korea market. This role involves collaborating with global and local teams to ensure effective digital advertising strategies and localized marketing communications. The position is suited for a marketer who excels in a fast-paced environment and enjoys both strategic and hands-on work.
Qualification
- Strong hands-on experience in digital performance marketing and campaign management (preferably in B2B or tech industry)
- Analytical mindset with the ability to interpret data, generate insights, and apply learnings to optimize campaign performance (“test & learn” approach)
- High proficiency in marketing and sales tools (e.g., CRM, marketing automation, analytics dashboards) and enthusiasm for learning new systems
- Excellent communication and project management skills; able to collaborate effectively across global stakeholders (HQ, Product Marketing, Sales, and agencies)
- Creative sensibility for ad copy and visuals, with the ability to fine-tune messaging for local audiences
- Fluent English communication (verbal & written)
Responsibility
- Lead end-to-end performance marketing operations in Korea, including planning, execution, optimization, and reporting of paid campaigns across digital channels (search, display, social, etc.)
- Collaborate closely with the global Performance Marketing team to manage Korea’s allocated paid media budget and align on strategy, targeting, and creative direction
- Partner with the Product Marketing team to localize go-to-market communications (product launches, pricing updates, product retirements) and lead customer-facing messaging (email, web announcements, etc.)
- Manage local agency relationships and coordinate with Korea Sales teams (Engine, Ads, Industry) to align marketing activities with business demands
- Plan and execute demand generation and nurture campaigns leveraging Unity’s marketing automation tools and CRM systems
- Work with the Global Localization team to oversee the content localization pipeline for marketing assets
