Senior User Acquisition Manager (Paid Social)
Senior User Acquisition Manager (Paid Social)
Senior User Acquisition Manager (Paid Social)
Welltech
Welltech is a global leader in the Health & Fitness industry, seeking a Senior User Acquisition Manager to lead advertising campaigns on paid social channels targeting health and fitness audiences. The role involves managing mobile traffic campaigns, collaborating with designers for creative testing, and optimizing performance while staying updated on industry trends.
Qualification
- 2+ years of relevant experience in digital marketing in User Acquisition
- Practical experience with a large budget in Paid Social platforms (Meta Ads/TikTok/Snapchat)
- Proficiency in English - B2 or higher level
- Excellent communication skills for effective collaboration
- Analytical mindset with knowledge of Microsoft Office and Google Workspace
Responsibility
- Managing the full cycle mobile traffic advertising campaigns: launching, optimization and scaling
- Experimenting on creatives with designers: A/B testing, performance analysis and optimization
- Monitoring advertising campaigns for performance monitoring, optimization and reporting
- Researching and evaluating new user acquisition channels
- Collaborating with IT, security, and compliance teams to enhance access management processes
