Head of Consumer PR
Head of Consumer PR
Whatnot
The Head of Consumer PR at Whatnot will lead the global communications strategy to enhance brand awareness and drive user adoption for the largest live shopping platform in North America and Europe. The role focuses on developing consumer PR strategies, engaging with media, and creating impactful campaigns that highlight the unique offerings of Whatnot's marketplace.
Qualification
- Proven experience in public relations, particularly in consumer-focused roles.
- Strong understanding of media landscape and ability to engage with various press outlets.
- Experience in developing and executing successful PR campaigns.
- Ability to analyze data and use insights to inform PR strategies.
- Excellent communication and storytelling skills.
Responsibility
- Develop and lead a global communications strategy to build brand awareness and shape public perception.
- Cultivate relationships with consumer, tech, and lifestyle media to secure meaningful press coverage.
- Identify opportunities to insert Whatnot into cultural and industry conversations.
- Create standout moments and campaigns using data storytelling and cultural insights.
- Drive momentum through storytelling that emphasizes Whatnot's leadership in live commerce.
