Senior Marketing Manager (Community & Content)
Senior Marketing Manager (Community & Content)
Senior Marketing Manager (Community & Content)
Workyard
Workyard is a SaaS startup focused on transforming workforce management for the trades. They are seeking a Senior Marketing Manager (Community & Content) to create engaging content and build a community around their platform, driving leads and customer advocacy. This role involves hands-on content creation, community building, and collaboration with various teams to enhance customer education and product adoption.
Qualification
- 6+ years of marketing experience with a strong focus on content creation and community building.
- Proficiency in creating various content formats including video, social media, and webinars.
- Experience in driving customer engagement and advocacy through content.
- Ability to work collaboratively across teams and manage multiple projects.
- Strong understanding of the construction industry and its professionals.
Responsibility
- Create engaging content for construction professionals including videos, webinars, and case studies.
- Build and nurture a community of Workyard users through content and events.
- Drive growth by repurposing content for lead generation and awareness.
- Plan and host webinars and virtual events to engage the audience.
- Collaborate with Customer Success and Product teams to align content with business needs.
