Product Marketing Manager, Core
Product Marketing Manager, Core
Product Marketing Manager, Core
Grindr LLC
The Product Marketing Manager at Grindr will lead go-to-market strategies and influence product direction to enhance the core user experience. This hybrid role requires collaboration with various teams to drive awareness, adoption, and engagement for Grindr's essential product experiences.
Qualification
- 8+ years of experience in go-to-market, engagement, and growth strategies.
- 5+ years specifically in product marketing, ideally in tech or dating app industry.
- Proactive, collaborative, and results-driven mindset.
- Excellent written and verbal communication skills.
- Strong understanding of the customer lifecycle from acquisition to retention.
Responsibility
- Synthesize customer, market, and competitive insights into actionable recommendations.
- Partner with Product and Design to guide roadmap priorities and feature development.
- Develop and implement go-to-market strategies for product launches, including naming, messaging, and positioning.
- Drive strategies across the full user journey from awareness to retention.
- Tackle complex challenges with strategic recommendations and action plans.
- Define KPIs, track metrics, and evaluate campaign performance for continuous improvement.
